王魏莎

王魏莎，现为www.优德88.cpm 商学院教授，江苏省特聘教授，博士生导师，MBA 中心副主任。本科毕业于英国曼彻斯特大学商学院，获得管理学学士学位，硕、博士毕业于英国曼彻斯特大学商学院，获得商业与管理 （市场营销方向）博士学位。在Journal of Business Ethics (FT50),International Marketing Review, Psychology & Marketing, Information Systems Frontier, Journal of Business Research, Industrial Marketing Management, Technological Forecasting and Social Change, Information Technology & People等国外权威期刊发表学术论文20余篇。主持国家自然科学基金面上项目。

主要论文发表

Wang, W.,Wang, Y., Chen, L., Ma, R., & Zhang, M. (2024). Justice at the Forefront: Cultivating felt accountability towards Artificial Intelligence among healthcare professionals.Social Science & Medicine(ABS 4*),116717.

Chen, Z., Hang, H.. &Wang, W.(2024). Covid-19 policy actions, trust in government and tax compliance intentions: a study of British self-employment income support scheme,Journal of Business Ethics（FT50）,录用待刊.

Liu, P.Wang, W.,Wang, Z. &Yang, Y. (2024). Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China. Industrial Marketing Management (ABS3*), 116.

Wang, W.,Cao, D., & Ameen, N. (2023). Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective.Information Technology & People (ABS 3*),36(6), 2211-2233.

Shukla, P., Singh, J. &Wang, W.(2022)Creativity in Packaging Design: How Customer Curiosity and Motivation to Process Information Influence Purchase Decisions,Journal of Business Research(ABS 3*),147, 338-347.

Wang, W., Mo, T., Wang, Y. (2022).Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution.Resources, Conservation and Recycling (SSCI 1区,Impact factor 10.204),179, 106111.

Zhao, S., Ye B.,Wang W.*, & Zeng Y.(2022).The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation.Frontiers in Psychology(ABS 1*, SSCI 2区)，13, 807331.

Wang, W.,Chen, C., Xiong, M. & Wang, Y. (2021). Accelerating AI adoption with responsible ai signals and employee engagement mechanisms in health care,Information Systems Frontiers(ABS 3*)(SSCI 1区),1-18.

Ma, R. &Wang, W.*(2021).Smile or Pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention.Journal of Business Research，(ABS 3*)(SSCI 1区),134,443-456.

Wang, W*.& Hang, H. (2021). Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs.Psychology and Marketing(ABS 3*),38, 1847-1862.

Wang, W.*,Shukla, P. & Shi, G., (2021). Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being.Technological Forecasting and Social Change,(ABS 3*)(SSCI 1区),164, 120503.

Wang, W.*,Chen, C., Nguyen, B. & Shukla, P., (2020). Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits.International Marketing Review,(ABS 3*), 37(6), 1155-1180.

Dong, Y., Tang, Y., Chow, B. W.Y.,Wang, W.& Dong, W (2020). Contribution of vocabulary knowledge to reading comprehension among Chinese students: A meta-analysis.Frontiers in Psychology,(SSCI 2区),11, 525369.

Dong, Y., Peng, S., Sun, Y., Wu, S. X. &Wang, W.,(2020). Reading comprehension and metalinguistic knowledge in Chinese readers: a meta-analysis.Frontiers in Psychology,(SSCI 2区),10, 30-37.

Wang, W.*& Abosag, I., (2019). Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation.Technological Forecasting and Social Change(ABS 3*)(SSCI 1区),145, 523-531.

Peng, S., Dong, Y.,Wang, W., *Hu, J. & Dong, W., (2019). The affective facial recognition task: The influence of cognitive styles and exposure times.Journal of Visual Communication and Image Representation(SSCI 1区),65, 102674.（共同一作）

Dong, Y., Wu, S. X.,Wang, W*. & Peng, S., (2019). Is the student-centered learning style more effective than the teacher-student double-centered learning style in improving reading performance?Frontiers in Psychology(SSCI 2区), 10, 2630.

营销科技应用(Consumer-technology interaction)

广告(Advertising)

品牌战略(Branding strategy)

消费行为学(Consumer behaviour)

软件著作 专利

招收学生类型：博士，硕士