www.优德88.cpm 智慧供应链研究中心

2023秋季学术研讨会—第九期

RCSSC Seminars (Fall, 2023)

时间：北京时间2023年12月13日，11:30 AM -12:30 PM

地点：财科馆317

汇报人：梁永恒博士

主题：Understanding and Nudging Consumer Reactions to Near-Expired Products

Yongheng LIANGobtained his Ph.D. degree in Marketing at Fudan University. His research interests include consumer behavior, food waste, and creativity, etc. He has published papers in Journal of Advertising, Journal of Business Research, and other journals. He actively presents his research at top academic conferences like Association for Consumer Research (ACR) Conference and others. In addition, he serves as a reviewer for Psychology & Marketing, Journal of Marketing Science, and other journals.

个人主页：https://web.suda.edu.cn/yhliang/